Cure Hydration
ad campgain project
Task: Creating ads for Cure Hydration, targeting single moms in urban areas.
Objective: To convince busy single parents living in urban areas to buy our new product line of ready to go bottled drinks.
Big Idea: Creating a bridge between clean ingredients and conveniently packaged, eco-friendly bottled drinks.
Tag Line: "Cure Your Chaos"
Sketches
At this stage, I was putting ideas on paper to visually organize my thoughts, and to gain inspiration for graphics. My sketches involved the new product, the bottled drink, image of single mom, and different fruits around the background.
Roughs
Final Ads
During this stage, I began to experiment with digital textures, colors, and designs to figure out my best option for these. I crafted these two rough drafts and developed an understanding of what I wanted for the final.
For the final ads, I went with a poolside magazine ad, focused on the busy lifestyle of a single mom. Additionally, I created a billboard ad with a play on words with "Cure Your Chaos," referring to what the drink can do for the consumer.
Billboard Ad
Magazine Ad