Friendly City Inn
content campgain project
Task: Create a semester of content from September-December
Objective: To reach travelers, JMU Parents, and the Valley. Looking to drive traffic to the website, increase bookings, and highlight their offerings.
Big Idea: Bank off of holidays, events, and pre-existing packages to effectively advertise their offerings.
Planning
At this stage, I began to build a brand guide for the Friendly City Inn, as they did not have one previously. This consisted of looking at the feed, developing CMYK colors that went well together with the logo and the overall brand. I also did a SWOT analysis of the brand as a whole to find pain points that need advertising.
Examples of Roughs
Final Deliverables
During this stage, I began to use fonts, colors, and images that best aligned with the Friendly City inn. I went the route of advertising for packages that were not getting much traction.
When creating final deliverables, we created graphics that would highlight areas, events, and packages that were timely and relevant. In the format of stories and feed posts, we created 3-4 posts per week, for the span of two months that we were given to redo this platform. Through this, we curated a consistent feed, interacted with followers, and gained much higher traction for the Inn.
