Harrisonburg
farmers Market
Interactive ad campaign
Task: Creating interactive ads for the month of March
Objective: To engage the young male audience and bring them to the market.
Big Idea: Creating Market Madness, a bracket style interactive game that advertises items sold at the market.
Sketches
At this stage, I was putting ideas on paper to visually organize my thoughts, and to gain inspiration for graphics. I drew concepts for the bracket, posts for items that move on, and planned out how the content would be organized.
Roughs
Final Ads
During this stage, I started to draft a digital bracket and cut out all of the items I wanted to highlight. I chose the items, and added where you would find each of them at the market. Using the brand guide, I created graphics that matched the colors, fonts, and desired look of the client.
For the final ads, I went with an introduction post, a final winner post, and the official Market Madness Bracket. I took feedback well and make the graphics contain more basketball elements to continue the Market Madness narrative.
